Dataset to run a full profile conjoint analysis In this tutorial, we will develop the steps for the implementation and interpretation of a full profile conjoint analysis with prohibited pairs. These steps can be carried out for a full profile conjoint analysis or a choice based conjoint analysis (CBC). Simulation of new markets with various methods: first choice, logit, Bradley-Terry-Luce, randomized first choice. Data analysis with specific regression methods - MONANOVA (monotone regression), multinomial logit, conditional logit, etc.ĥ. Collection of the results in Microsoft Excel sheets.Ĥ. Generation of a design of experiments based on full factorial, fractional factorial, or D-optimal.ģ. Choice of the relevant factors and their levels to describe the products.Ģ. The XLSTAT Conjoint analysis allows you to run through all the analytical steps of conjoint analysis which can be divided into five steps: 1. Conjoint analysis in XLSTAT can be used to simulate competitive markets using a single analysis it is its biggest advantage. What is Conjoint analysisĬonjoint analysis is a popular marketing method that allows to know the expectations of consumers about a product and to model their choices - both crucial steps of a marketing analysis. This tutorial will help you design and interpret a full profile conjoint analysis in Excel using the XLSTAT statistical software.
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